Bronco is not just the return of a legendary Ford nameplate; it is a new outdoor brand and family of vehicles built for adventure.
To position Bronco as an outdoor brand Ford needed behave differently than they have with previous vehicle launches. In partnership with Mindshare, Øuterkind developed an ambassador program designed to introduce Bronco to outdoor enthusiasts, build credibility with the community and generate a library of ambassador generated assets for the brand.
The program is supported by a diverse group of individuals ranging from professional athletes to premier content creators all connected by their love of adventure resulting in powerful, human and unique content for the brand.
