With the launch of Thicker Fuller Hair, we knew customers would be skeptical of the brand’s claim. Despite studies proving the products deliver 4x Thicker Fuller Hair, we understood that consumers were more likely to trust each other than any brand study.
We embarked on a mission to create a movement. We partnered with 50 trusted social creators to put Thicker Fuller Hair products to the test. The campaign resulted in a mountain of social proof - supported by 622 pieces of content and 131 testimonials. These social proof assets became the backbone of Thicker Fuller Hair's marketing communications generating millions of impressions and selling 40k+ units in one quarter.